What the dossier is — and isn't.

Each audit is a structured, AI-assisted analysis. It is produced by an AI model applying our senior-strategist scoring rubric to three kinds of evidence: the brief you submit — your business type, target customer and goals — any homepage screenshots you upload, and, when you provide a URL, retrievable content from your live website.

Live website analysis is a lightweight, best-effort retrieval of publicly available page content such as text, headings and metadata — not a comprehensive crawl, and not a browser render. Screenshots provide the visual evidence for layout, hierarchy and presentation that automated retrieval cannot capture. If your website cannot be retrieved — for example, it renders mainly via JavaScript or blocks automated requests — the diagnostic can still be completed using the evidence you provide, and the analysis will not claim to have inspected content that was never retrieved.

Scores are informed heuristic judgements, not lab measurements. Two analysts — human or AI — can reasonably differ on emphasis. Treat the dossier as expert opinion to inform your decisions, not as a certification.

The audit is not legal, financial, security or regulatory advice, and it is not a guarantee of improved rankings, traffic or conversions. Outcomes depend on many factors outside any audit's view.

Any third-party businesses, brands or websites referenced in the audit remain the property of their owners; we have no affiliation with them unless we say so explicitly.

The sample dossier on this site is a fictional demonstration. It contains no real business or client data, and its scores, findings and before-and-after panels exist purely to show the format and depth of the real thing.